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Framework
What is the Centre Pompidou?
The Centre Pompidou, opened in 1977, is a vibrant hub for modern art and culture. Its iconic and unconventional building houses a vast collection of contemporary art, a public library, and spaces for music, film, and performance. It's a place where art, technology, and creativity converge.
Brief > Create a strategy to optimize the B2C
digital customer journey.
Conversion
> Increase the revenue growth rate by 10%
Attraction
> Increase the global engagement rate
Retention
> Increase the rate
Number of downloads (App)
> Increase the rate
Challenge
With the scope ranging from Discovery to Delivery, I had to solve the following issue:
How to make the Centre Pompidou an accessible and immersive cultural destination for all audiences, while ensuring an optimal user experience throughout the visit?
Solution
Prototype
Your name is Sarah... You are from New York and are
planning to go to Paris with your family for the next summer holidays. You go on the website to look at the exhibitions and book tickets. You also saw that there's a new Pompidou App and decide to install and use it.
This will serve as your assistant and guide, whether you are abroad or inside the museum, in Paris.
More?
Watch the full case on Desktop.
2025 ® Sébastien Delahaye
I am always exploring
work opportunities
Promote consideration and
acquisition of new users
Promote consideration
and acquisition of
new users
Create a global strategy to improve
the B2C digital experience
Scope
Discovery + Delivery
Year
2024
