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Framework
What is Happn?
Created in 2014, Happn is a location-based dating app that distinguishes itself from other dating apps by focusing on connecting users who have physically crossed paths in real-life.
It aims to facilitate connections based on real-life encounters, potentially leading to more spontaneous interactions.
Brief > Make the “ready to date” users go from online to real-life.
Experience
> Create a more human, personal touch and foster face-to-face interactions
Location
> Enable users to select a meeting location according to their preferences and availability
Safety
> Ensure users meet under optimal safety conditions
Challenge
With the scope ranging from Discovery to Delivery, we had to solve the following issue:
How to encourage Crushers to go on dates in real-life ?
Solution
Prototype
Your name is Manon... You're on Happn, swiping through guys' profiles, and you and Fred have a crush… He has the profile of the person you're looking for!
More?
Watch the full case on Desktop.
2025 ® Sébastien Delahaye
I am always exploring
work opportunities
Break down barriers to real
life encounters
Scope
Discovery + Delivery
Year
2024
Promote consideration and
acquisition of new users
Promote consideration
and acquisition of
new users
